XSITE · Sales · Marketing · Webdesign
You've got 50 milliseconds. Then it's decided.
That's how fast people judge your business, before they read a single word. The same blink decides in your marketing, your pitch, your next sales call. We make sure it lands in your favor. Sales, Marketing & Webdesign from your region, built for your growth. Out of Mönchengladbach, and digital everywhere.
Free first callno strings · straight talk · we'll tell you when something isn't worth it
That quick orange flash just now? Exactly 50 milliseconds. That's all your brain needed to size something up, this page for instance. That's the knowledge we build your communication on.
Sound familiar?
Three sentences we hear every single week
“People just can't find me online.”
Your work is solid and so is your offer. But nobody can hire what they can't find. DIY sites look improvised, and Google keeps you buried.
→ You need the foundation.
“Honestly? My website embarrasses me.”
You hesitate before sending the link. The look doesn't match the quality of your work, and people judge your offer by your design. Every single day.
→ You need the perception.
“Leads come in, but only by luck.”
Referrals carry you, but you can't plan around them. Your website could be selling instead of just existing, with psychology instead of gut feeling.
→ You need the growth.
Not opinion, measurement
Why first impressions aren't a gut thing
We don't claim anything we can't back up. Nine numbers our work is built on. Three per discipline, same yardstick:
SALES
of the B2B buying journey is over before anyone contacts a supplier. Your presence sells before you speak.
CEB / Gartner
SALES
higher odds of qualifying a lead when you reply in 5 minutes instead of 30. Speed is a revenue lever.
Lead Response Management Study (InsideSales)
SALES
as heavy: losses weigh twice as much as equal gains. That psychology runs through every pricing conversation.
Kahneman/Tversky: Prospect Theory, 1979
MARKETING
more revenue is linked to consistent branding. Being recognized literally pays.
Marq/Lucidpress: State of Brand Consistency
MARKETING
of people trust a personal recommendation more than any form of advertising. Social proof is the hardest currency there is.
Nielsen: Global Trust in Advertising
MARKETING
of buyers say: no trust in the brand, no purchase. Trust isn't a soft factor, it's a precondition for revenue.
Edelman Trust Barometer
WEBDESIGN
That's how fast people judge the look of your site. Before the first word.
Lindgaard et al., 2006
WEBDESIGN
of people judge a site's credibility by how it looks, not by what it says.
Stanford Web Credibility Project
WEBDESIGN
more conversions per 0.1 seconds of load time saved. On lead forms even +21.6 %.
Deloitte / web.dev, 2020
Sales & marketing: your leverage in numbers
Run it with your own numbers
Enough studies, your turn. Three sliders, your reality: what is a lead worth to your business, and what does it cost when one slips away?
REVENUE FROM LEADS
per month at your current numbers
A single missed lead costs you on average €750. Remember the 21×? Speed decides who gets it.
Just 5 more leads per month = +€45,000 per year. That's exactly what marketing and sales work on.
Pure math from your own inputs. Not a forecast, not a promise. What's realistic we'll work out on the call.
Sales with a system, not a hunch
Built on foundations, sales becomes predictable
Good sales isn't a lucky talent, it's architecture. Every block we put down lifts the curve, until revenue and profit stop being hope and start being a consequence.
The blocks behind it are craft, not secrets: ideal client profile, qualification frameworks, value selling, speed-to-lead. Every term explained in the glossary.
Services
Four stages, matched to your next step
A new website, SEO, or full marketing support. You don't need everything at once. Each stage stands on its own and builds on the one before.
01 – The foundation
Online and credible, fast
- Responsive website, ready in a week
- Social media setup + 1 month of management
- Optional: SEO, content & support
02 – The perception
A brand that sticks
- Social campaigns & content planning
- Classic channels: print, radio, out-of-home
- Marketing consulting & campaign planning
03 – The growth
Make leads predictable
- Website built on sales psychology
- Paid search & paid social campaigns
- Business development & scaling
04 – Custom
When none of it fits
- Project work
- One-to-one consulting
- Building the concept together
Every site ships technically clean (cookies, tracking, analytics) and legally covered (imprint, privacy policy, terms).
How we work
Five steps, and you stay in the loop throughout
Onboarding
Checklist, access, goals, tone of voice. All in one place.
Analysis
Market, competitors, ideal client. The factual base.
Concept
Marketing plan, content plan, first ideas.
Delivery
Website, creatives, campaigns. Live on the channels that matter.
Steering
Approvals, measurement, sharpening. We stay on it.
Full service
We take it all on. After a clean onboarding, delivery runs through your approvals. Minimal effort on your side.
Consulting 50/50
We build the results together, like an interim lead. You pick up the craft along the way, XSITE Academy included.
Advisory
A sparring partner for specific questions: know-how and fresh ideas while you do the work.
Partners & clients
Projects that speak for themselves
Section in progress
These are brands we built or helped build. The sites, case studies and client quotes that go with them are being written right now and will go live step by step.
We are documenting the starting point, the steps and the results right now. Until then, the services show what we actually offer, and the knowledge area shows how we think about it.
Who's behind it
A family business, two perspectives
Gabriel Santos Lazarus
STRATEGY & BUSINESS
BA in International Marketing Management, years in enterprise sales. Turns goals into growth, and jargon into plain language.
LinkedIn
Alina Santos Lazarus
PROCESSE, HR & CHANGE
MA in Organizational Management, certified trainer, design thinking. Brings structure and people together so results actually last.
LinkedInXSITE is part of a family business, together with GLAS Management (consulting, process and HR). Two brands, one standard: make complex things understandable.
Straight answers
The three questions we get most
More questions and know-how around sales, marketing and web design live in Insights, our XSITE Academy.
The next step
let's talk
30 to 45 minutes, no strings, straight talk. We listen, we sort it out, and we'll tell you honestly if something isn't worth it for you yet.